It's time to leave that behind. It doesn't describe us.
For one thing, we try not to feed into the current climate of herbal celebrity. We've always felt that there are many brilliant herbalists working alone, quietly and without fanfare. In fact, that's exactly what most herbalists are doing.
Also, we realized we've outgrown it.
Our new tagline is, "The magazine for the everyday herbalist." That's exactly what The Essential Herbal is. Really, it's who we've always been.
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Our generous and talented contributors share information that everyone can use everyday. They share our goal of helping everyone find some confidence in the knowledge that their grandparents used to take for granted, but that somehow fell by the wayside.
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We share how to find the plants around you, which ones to look for, and what to do with them. Teas, salves, tinctures, elixirs, lotions, and literally thousands of recipes and ideas have graced our pages during the past 17 years. We expect that to continue.
Because The Essential Herbal is the magazine for the everyday herbalist. Subscribe today! Print in the US, PDF worldwide.