Monday, March 23, 2020

Plan B - We're Changing!

 
In June of 2001, we started gathering subscriptions for the new magazine, which would come out in January of 2002. But first came 9/11 and all extra spending stopped for a month or two. Our launch was stunted compared to the initial indications.  My partners bailed, but I persevered.

Time rolled along, and then in August of '05 Katrina hit NOLA. Magazine subscriptions were the last thing on people's mnds, and for a couple of months I held my breath and scrapped together money to print another issue.

In 2008, there was another hit, as everyone knew at least one person who lost their job. Maybe it happened to you. Every few days I checked to be sure the website was still functioning.

So here we are with the COVID-19 virus, and we're looking at anywhere from a couple weeks to 18 months of social distancing, people out of work, and a worrisome economy.

I already announced in the current issue that we'd be switching to PDF in a year. A lot of you went ahead and switched over early. That timeline has to change.

The May/June issue will go to the printer at the end of the week (unless I hear otherwise from them), and it will be the last PRINTED issue.

The website has already been changed over. We will pro-rate pre-purchaed subscriptions. We are planning to do something special on the months that are not an issue months (Jan, Mar, May, July, Sept, Nov are issues). It could be a lot of different things, but the in person interviews might not happen for a while. Advertisers will get mentions in the off month offerings.

Honestly, I've been here before (more than once) and don't have the reserves to continue printing after this issue. But we will still put out a great magazine and I hope you'll stick with us!

No comments:

LinkWithin

Blog Widget by LinkWithin