Wednesday, December 06, 2017

The Magazine for the Everyday Herbalist

For at least the last 15 years, our tagline has been, "By, for, and about herbie people and the things they love - HERBS!"
It's time to leave that behind.  It doesn't describe us. 
For one thing, we try not to feed into the current climate of herbal celebrity.  We've always felt that there are many brilliant herbalists working alone, quietly and without fanfare.  In fact, that's exactly what most herbalists are doing.
Also, we realized we've outgrown it.

Our new tagline is, "The magazine for the everyday herbalist."  That's exactly what The Essential Herbal is.  Really, it's who we've always been.

DOWNLOAD MiniMag #1promotional sample from 2012
Over the weekend, we set up a table at a small winter fair, and had the opportunity to repeatedly explain who we are writing for.  That's a great exercise, by the way.  It's been quite a while since I really gave it a lot of thought.  As the years rolled by and the rut deepened, I hadn't really examined whether we were adequately describing the content one might find.

Our generous and talented contributors share information that everyone can use everyday.  They share our goal of helping everyone find some confidence in the knowledge that their grandparents used to take for granted, but that somehow fell by the wayside.
DOWNLOAD sample mini mag from 2016
The Essential Herbal teaches you to bring herbs into the house for all kinds of reasons.  Often it is for food or medicine.  Sometimes it is for the sheer joy of sharing our living space with plants; their scents, appearance, or a combination of all of these things!
We share how to find the plants around you, which ones to look for, and what to do with them.  Teas, salves, tinctures, elixirs, lotions, and literally thousands of recipes and ideas have graced our pages during the past 17 years.  We expect that to continue. 

Because The Essential Herbal is the magazine for the everyday herbalist.  Subscribe today!  Print in the US, PDF worldwide.


Okolie Anthony said...

Good stuff... Keep it up

Anonymous said...

I like the new tagline. When I was trying to explain the magazine to a friend that is how I described it.

Rosemary said...

Love the new tagline! Concise and to the point!